Privacy Policy

Amkia Privacy Policy

This Privacy Policy aims to inform you about how we will use the data you provide to us through this Website, in connection with villa bookings, your stay at Amkia Villas as well as personal data provided and/or collected by us through other channels. We also inform you about your rights under applicable data protection law concerning the handling of your Data by us. Before providing us with Personal Data we recommend that you read this Privacy Policy which also forms part of our Terms and Conditions that govern our accommodation services.


1. What is Personal Data?


For this Privacy Policy, “Personal Data” means any information provided by you when interacting with us, for example through our Website or when calling us, or data is collected about you through your use of our website and allowing you to be identified personally, either directly (e.g. your name) or indirectly because the data references an identifier such as your name, an identification number, location data, an online identifier (e.g. telephone number) as a person. We may also collect personal data about you in other instances which relate to your stay at PrideInn,

I. When is what kind of data stored and processed for what reason?

We process various categories of personal data depending on how you interact with the SOPAGO platform:

2. Interacting with us

Every time you interact with us (e.g. booking a room through our website, by phone, or through a third-party provider, posting a comment on our blog, signing up for our newsletter), we may collect and process the Personal Data you provide to us.

a. Booking a room
When you book a room, we collect Personal Data, which includes:

  • Your selected villa
  • Your selected dates
  • Number of people on the reservation (adults and children)
  • The rate/special offer selected
  • Your full name
  • Your address, including city and country
  • Your e-mail address
  • Your credit card details

Optional information

  • Arrival Information
  • Room, Bed type, and/or other preferences
  • Telephone/mobile

We use this Personal Data to handle your reservation and to establish and fulfill our contract with you. This includes verifying your identity, taking guarantee and/or payment information, and sending stay-related and/or marketing communication.

We take the protection of your Data very seriously and therefore have kept the mandatory required fields to a minimum.

1. Use of the Website :

Whenever you navigate our Website, data is collected and processed about you. We collect the following data:

  • Information related to the browser or device you use to access our website
  • IP address
  • Country you are browsing from
  • Browsing habits, including sites visited
  • Other demographics and statistical information


The data is collected through the session cookies (concerning cookies see also below) we use on our Website. It is anonymised before we use it to build anonymous utilisation profiles, for marketing purposes and to optimise our Website and the services we provide. This data shall not be used to identify the visitor of this website personally

b. Newsletter and Special Offers

If you provide your contact information to us (e.g. when booking a service with us or when signing up for our newsletter via our Website), we may use this Personal Data to send you our newsletters and details of other special offers which may be of interest to you, based on previous interactions with us (e.g. bookings).

If you sign up for our newsletter via our Website, you are required to provide your email address only. When you sign up for the newsletter via our website, you will receive an email to reconfirm your interest in staying in touch (double opt-in). Any additional information is voluntary and will be used solely for the personalisation of the newsletter.

By providing your email address and subsequent confirmation via the double opt-in, you consent to receive our newsletter. You can revoke your consent and opt-out of receiving the newsletter at any time by clicking on the unsubscribe link included in every newsletter. Moreover, you also have the possibility of unsubscribing in your profile under “data protection.” For any further objections, kindly address the contact stated at the end of this policy.

We also include web beacons in HTML-formatted e-mail newsletters to count how many newsletters (or particular articles, links, etc.) are being accessed, and on our website to count users who have visited these pages.

c. “Contact Us” Functionality

You can get in contact with us via our Website by using the “Contact Us” functionality, or by telephone. To contact us, you are required to provide the following information:

  • Your full name
  • Your zip code
  • Your telephone number and your e-mail address
  • Your enquiry
  • Recaptcha, to confirm you are an actual person and not a robot

Any additional information (e.g. home address) is provided voluntarily.

We use your information to reply to your enquiry.

3. Processing of Personal Data to personalise your stay at Amkia Villas
We may collect and process Personal Data about you if it is relevant to your stay at Amkia Villas or if it is in your interest. We may collect and process certain additional data to personalise your stay upon your express request and consent.

II. Sharing Personal Data
Your Data may be shared:

  • Within Amkia Villas: Your data may be shared to establish and fulfil our contract with you or to the extent you consented to such sharing of data. This includes verifying your identity, taking payments, getting in contact, and communicating with you.
  • With our commercial partners: If you book an event or an activity organised by such commercial partners.
  • With our third-party service providers: These providers process your data on our behalf. Amkia Villas’s third-party service providers include hosting providers (such as Microsoft Azure), and providers of data analysis, IT services, and other similar services requested by Amkia Villas to provide the Website and other business-related services to you. Any data processing on our behalf complies with the applicable laws.

We will not transfer your data to third-party recipients unless you consent to such transfer of data or such transfer is permitted under applicable law.

III. Transfer of Personal Data to a 3rd Country

Where information is transferred outside Kenya, we will ensure that appropriate safeguards are implemented. If your Personal Data is transferred to a country that is not subject to an adequacy decision by the EU Commission or the Personal Data Protection Commission of Singapore, data is adequately protected by EU Commission-approved standard contractual clauses or a third party’s Binding Corporate Rules.

VI. Social Media Buttons

On our Website, we use the following social media plug-ins integrated through cookies: Facebook, Google My Business, X, LinkedIn, and Instagram. The plug-ins can be identified by the social media buttons marked with the logo of the provider of the respective social media networks.

We have implemented these plug-ins using the so-called 2-click solution. This means that when you navigate on our Website, Personal Data will initially not be collected by the providers of these social media plug-ins. Only if you click on one of the plug-ins will your Data be transmitted. By activating the plug-in, data is automatically transmitted to the respective plug-in provider and stored by them (in the case of US providers, your Personal Data will be stored in the USA). We neither influence the collected data and data processing operations conducted by the providers nor are we aware of the full extent of data collection, the purposes, or the retention periods.

The plug-in provider stores the data collected about you as user profiles and uses them for advertising, market research, and/or demand-oriented design of its website. Such an evaluation is carried out in particular (also for users who are not logged in) to present need-based advertising and to inform other users of the social network about your activities on our Website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right.

Through the plug-ins, we offer you the opportunity to interact with social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6(1)(f) GDPR.

The data is passed on regardless of whether you have an account with the plug-in provider and are logged in. If you are logged in with the plug-in provider, your data collected by us will be directly assigned to your account with the plug-in provider. We recommend that you log out regularly after using a social network, but especially before activating the button, as you can then avoid being assigned to your profile with the plug-in provider.

Information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the respective privacy policies of these providers, where you will also find further information on your rights and options for the protection of your data.

VII. Integration of YouTube Videos

We have included a link to our YouTube channel on our Website. The videos are stored on YouTube and operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. Your Data will not be transferred to YouTube unless you play the videos. We do not influence this data transfer.

For further information regarding the processing of personal data, please refer to YouTube’s privacy policy available at: Privacy Policy – Privacy & Terms – Google.

VIII. Cookies
This Cookie Policy describes the different types of cookies and similar technologies that may be applied on the Website provided by Amkia Villas.

What are cookies?
A cookie is a data file, which often includes a unique identifier, that is sent to your browser from a web server and is then stored on the hard drive of the device you are using to browse the website. Each website you visit can send its cookie to your browser if your browser’s preferences allow it. To protect your privacy, your browser only permits a website to access cookies it has already sent to you, not cookies sent to you by other websites.

On the Website, users have the option to:

  • Agree to the use of cookies in principle, enabling the use of all website functions without restrictions.
  • Not receive cookies at any time.
  • Personalize cookie preferences by agreeing to the use of certain cookies.

Please note that if you do not accept or deactivate the use of cookies requiring consent, these cookies may not perform their intended functions. In particular, deactivating functionality cookies may prevent certain features of the website from being used. Therefore, your consent is required if you wish to use functions provided by these cookies.

How we use cookies
More information about the categories of cookies we use and their purposes can be found through this link. For each category, we provide details on the cookie name, its duration, description, personal information concerned (if applicable), and the name of any third party with access to the cookie.

IX. Google Analytics

Our Website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”), to understand how users interact with our site. This analysis is performed only after you provide us with your consent.

Google Analytics uses cookies to collect and analyze information about your usage of our Website. We have activated IP anonymization, which ensures that your IP address is processed in a shortened form, preventing direct identification. The legal basis for this processing is Art. 6 para. 1 lit. a) GDPR.

You may object to this processing and revoke your consent to data collection at any time through this link.

Summary of Google’s Data Processing
Google Analytics employs cookies, which are small text files stored on your device, to analyze your interaction with the Website. The information generated by these cookies, including your IP address, is transmitted to and stored on Google’s servers in the United States.

Google uses this information to:

  • Evaluate your usage of the Website.
  • Generate reports on website activity for operators.
  • Provide other services related to website activity and internet usage.

In some instances, Google may transfer this information to third parties if required by law or if third parties process this information on Google’s behalf. Google ensures that your IP address will not be associated with any other data held by Google.

Managing Your Consent
You can refuse the use of cookies by selecting appropriate settings in your browser. However, doing so may limit the full functionality of the Website.

By using this Website, you agree to the processing of your data by Google in the manner and for the purposes outlined above.

For more details on Google’s practices, please visit Google Analytics Privacy Policy.

X. Security Measures for Data Protection Compliance

We are committed to maintaining high standards of security and implementing robust technical and organizational measures to protect your Personal Data. Using state-of-the-art technology, we aim to safeguard your data against loss, falsification, and unauthorized access.

Key Security Measures Include:

  • Encrypted Data Transmission: For transmitting sensitive Personal Data, such as credit card details, we exclusively use encrypted transmission methods.
  • PCI DSS Compliance: We adhere to the Payment Card Industry Data Security Standards (PCI DSS), which are designed to secure credit, debit, and cash card transactions while protecting cardholder information.

While we take every precaution, please note that no internet transmission is entirely secure. Although we strive to protect your data, we cannot guarantee the security of data transmitted to our Website. Any transmission is at your own risk. Once your data is received, we implement strict procedures and security features to prevent unauthorized access.

When engaging third-party service providers for data processing, we ensure they adhere to our data protection regulations. These external providers are regularly supervised by our Global Data Protection Manager to ensure compliance with these standards.

XI. Your Rights

As part of our commitment to transparency and data protection, you have the following rights regarding the collection and use of your Personal Data:

  • Withdraw Consent: You can revoke your consent at any time, such as unsubscribing from our newsletter under the “Data Protection” section.
  • Access Information: You may inquire whether we process your Personal Data, for what purposes, the categories of data involved, the recipients of your data, and the retention period or criteria for determining this period.
  • Request Safeguard Information: You can request information about appropriate safeguards applied when transferring data to third parties.
  • Rectify Inaccuracies: You have the right to request corrections to any inaccurate data.
  • Object or Request Erasure: You may object to further data processing or request the deletion of your Personal Data.
  • Restrict Processing: You can request limitations on how we process your data.
  • Avoid Automated Decisions: You have the right to avoid decisions based solely on automated processing, including profiling, which could have legal or significant effects on you.

For any questions about your stored data or to exercise your rights, please contact our Global Data Protection Manager using the contact details provided below.

XII. Retention and Deletion of Personal Data

We retain your Personal Data only for the period necessary to fulfill the purposes outlined in this Privacy Policy. Once these purposes are achieved, your data will be securely deleted.

  • Consent-Based Data: If the processing of your data is based on your consent, we will retain it only for as long as required to meet the agreed purposes.
  • Contractual Relationships: For contractual agreements, your data will be retained throughout the duration of our relationship and, where permitted, for a reasonable period after its conclusion to meet legal or business requirements.
  • Criteria for Retention: The retention period is determined based on legal and contractual obligations, the nature of our relationship with you, the type of data involved, and technical considerations.
  • Marketing Purposes: Personal Data processed for marketing purposes or with your consent will be retained until you request that we cease processing. A brief additional period is maintained to ensure your preferences are implemented. We may also keep a record to prevent future marketing communications, respecting your preferences.
  • Legal and Business Needs: In other circumstances, we may retain data for an appropriate duration after our relationship ends to protect against legal claims or for business administration purposes.

XIV. Updates to This Privacy Policy

This Privacy Policy is subject to periodic updates. Any changes will be reflected by updating the “Last Updated” date at the top of this document and made available in our Legal Notice section.

In certain cases, as required by applicable law, we may actively notify you of significant updates or changes in how your data is processed. We encourage you to regularly review this Privacy Policy to stay informed about how we handle your Personal Data.

XV. Who is the Contact Person For Questions and/or Problems Relating to Data Protection?

If you have any questions or concerns regarding data protection, please contact our Global Data Protection Manager at:
Email: reservations@amkia.villas

Cookie Consent

This website uses cookies. We use strictly necessary cookies to enable the basic functions of this site. With your voluntary consent, we may also use optional cookies to improve site content, personalize your experience, tailor advertising to your interests, and measure site usage.

By clicking “Allow” or “Agree,” you consent to the use of these cookies. Alternatively, you can customize your cookie preferences by selecting “Allow Selections.”

For more detailed information on how we use cookies, please refer to our Privacy Policy.

What Are Cookies?
Cookies are small text files that websites use to improve the user experience.

Cookie Consent Requirement:
By law, we are allowed to store cookies on your device only if they are strictly necessary for the functioning of this site. For all other types of cookies, we require your consent.

Third-Party Cookies:
This site may also include cookies placed by third-party services appearing on our pages.

You may change or withdraw your consent at any time via the Cookie Declaration section on our website.

Get in Touch with Us

How To Find Us?

Email Us:  reservations@amkia.villas
Call Us: +254 745 568 939
Visit Us: Amkia Villas, Diani Beach, Kenya

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